Multiplexity – architectural contest visualization.

Project description and brief.

In February 2020 we got a call from a client (that was representing an architectural practice) looking for a 3d rendering studio that could visualize a contest proposal of their own. Their project was the rehabilitation of a tramway station located in the old, abandoned industrial neighborhood of Timișoara. The repurposing of this space is supposed to create an experimental cultural & technological center where several creative studios and workshops would take place.

The purpose of our project was the entry into an architectural competition, and so we only had 3 days to deliver the visualizations. Still, the result of our architectural contest visualization collaboration was more than what other participants were able to bring to the table. If you want to read more about this contest you can follow this link to OAR, but keep in mind that the description is only in Romanian.

If you are interested in how our collaboration with the client worked, what files we sent them, and how each stage took place, have a look towards the end of this post.


Multiplexity architectural contest visualization of the workshops in the repurposed tramway station.
Multiplexity interior render of the workshops in the repurposed tramway station.
Interior visualization of a steel artisan workshop inside the repurposed tramway station.
Interior visualization of a steel artisan workshop inside the repurposed tramway station.
Multiplexity architectural contest visualization.
Exterior visualization of the Multiplexity architecture contest proposal.

 

 

 

The process behind the architectural contest visualization.

We usually model the scenes in Rhinoceros & 3ds Max, and then we render them in Corona for 3ds Max. In this case the client already had the 3D models, so as a start we only had to help them choose a camera angle.

If your project is particularly different in that we don’t already have a scene, then we need to create it from scratch. Sending us a couple of pictures similar to what you’re imagining, a sketch, or some writing over an image would be of much help. Don’t forget to tell us exactly what side of your design you wish to reveal.

For more information, we’re more than happy to answer your questions here, or you can see our contact details on our main page.

 

1. Setting up the camera angles and proportions.

At this point, we’ve sent a couple of camera angle proposals for each scene, rendered in low resolution for a very fast result – and we recommended the one we believed is the best. The client agreed with us on this matter quickly, so no time was wasted at this stage.

Clay model of the repurposed tramway station.
This is the best angle and camera proportion, the one we decided to move on with.
Test render of the repurposed tramway station.
Another angle – seen through the entrance doors, with a portrait proportion.
Test visualization of the repurposed tramway station.
Same angle as the first one, but with a different zoom.
Wide angle test render of the Multiplexity architectural contest visualization.
Wide-angle test render from the opposite part of the space.

 

 

 

2. Setting up the materials, lights, and shadows.

The same process went on at this stage, as we sent a couple of images for each scene, showing different types of lights and the shadows they leave. It would have gone in the same way with the material set up, but here the client knew exactly what they wanted, they showed us a sample for each material and we just went on creating something as close as it was humanly possible.

To keep the process clean and efficient, we required approval before moving forward on each of these steps: camera setup, materials, and then lights.

3. The visualization post-process phase.

This is an essential step. We like to do as much as we can in 3dsMax so we don’t have to edit a lot in Photoshop, but you still can’t skip this stage. Adding detail to the visualization, changing color tones, and pumping up the atmosphere and contrast is a must when you want to get the most out of an architectural image of your proposal. See below how the exterior render looked like before, and after the post-processing phase.

Exterior render of the Multiplexity contest, before post-processing.
Multiplexity architectural contest visualization of the exterior, before post-processing.

 

Exterior render of the Multiplexity contest, before post-processing.
Exterior render after post-processing.

We’re not shy to show our true colors and search for uniqueness.

Young & bold, we design responsibly towards the community. Because boundless creativity doesn’t have a purpose if it doesn’t bring value to society.

We aid our architectural projects with professional 3D rendering services and a solid understanding of branding, visual identity, and digital marketing.

Our buildings make use of Design Thinking, 3D visualization, and Careful Project Management to lower the investment risk. Good planning and execution will save money in the lifetime of a building. 

+40 734 096 658

meet your
new team.

Monica Safta, founder at OVERLAP

Monica Safta

FOUNDER/CREATIVE DIRECTOR
architect & 3D artist - Bucharest/Brasov, Romania
A few years of working in several architectural practices in Europe made it clear to me that I need to find a way of speaking my mind and enabling my ideas. Evoke my thoughts in a pure way, with no intermediary between mind and hand.

That was the flame that ultimately materialized into our studio, and we keep it true to ourselves.
Razvan Socol, founder at OVERLAP

Razvan Socol

FOUNDER/CEO
architect, 3D artist, brand strategist & digital marketer.
I'm a 30 years young architect, former digital marketer and graphic designer. Born and raised in Brașov, Romania.

I always strive to capture a glimpse of demiurgical essence within my work. After all, God is a Designer.

I dare to say that I'm self-taught, since traditional education isn't ever enough. I like to get out of my comfort zone and learn, adapt, overcome.

Challenge(s) accepted.
Laura Voinescu, architect at Overlap.

Laura Voinescu

ART DIRECTOR
architect, video/photo grapher & editor - Copenhagen
Living in Copenhagen allowed me to explore this city, learn its intimacies and, on top of that, I use photography as a tool to study human nature.

These circumstances changed the way I approach architecture, seeing the impact it has on human behaviour and psyche.

In one way or the other, I focus on solving social problems when designing pretty much anything.

testimonials

©2022 OVERLAP™. All rights reserved.